About
We built this firm the way we wanted to be sold to.
Boswell & Hare is a partnership between three operators who got tired of watching good businesses lose ground to AI hype.
The founders
Who we are.
Joshua Boswell
Twenty years as one of the most-recognized direct-response copywriters of his generation. Past clients include Sony, Google, and St. Jude. Now leads the AI implementation work that anchors the firm.
John Hare
Founder of Hare Wine Co. in the Niagara region. Years of consulting experience with owner-led businesses. Knows what it costs to run a business with your own hands.
Sam Hare
Operator at Hare Wine Co. Helped shape the install playbook from the inside out.
Why we started
Why we started.
We watched leaders try AI the wrong way. They bought tools. They hired prompt people. They paid consultants for slide decks. Nothing stuck.
Then we did it differently. We shipped AI that worked. We proved the operating system works inside a business we run ourselves. Boswell & Hare is the answer to a question clients started asking: build us one too.
What we believe
What we believe.
- The leader should own the system.
- The system should fit the business, not the other way around.
- The proof should be real businesses, not a slide.
- AI is the medium. The work is the tradecraft.
- Quiet beats loud.
- Sometimes the right answer is an off-the-shelf tool. Sometimes it is one great hire. We say so.